Secret Millionaire/ Scrooge?

If you appear on a TV programme as a great philanthropist millionaire giving money to the deserving and hand out £5 ,£10 ,£15,000 pound cheques why bother? It is the equivalent of me giving 10p to charity. From thinking it is a good programme I have gone to thinking it is all a bit of an empty show. It is on again tonight so I will porobably watch anyway. Maybe the mills' get paid for being on the show as well?!